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E-Business Intelligence and Relationships (IIS7042)5 ECTS
(englische Bezeichnung: E-Business Intelligence and Relationships)
(Prüfungsordnungsmodul: E-Business intelligence and relationships)
Modulverantwortliche/r: Freimut Bodendorf
Lehrende:
Freimut Bodendorf, und Mitarbeiter/innen
| Startsemester: |
SS 2017 | Dauer: |
1 Semester | Turnus: |
jährlich (SS) |
| Präsenzzeit: |
60 Std. | Eigenstudium: |
90 Std. | Sprache: |
Englisch |
Lehrveranstaltungen:
Inhalt:
Lect/Ex:
The course focuses on the analysis and improvement of a company's relationships with its customers using business intelligence. Strategies, methods, and tools of business intelligence are presented. Business scenarios illustrate the application of concepts and IT systems for business intelligence. Special attention is given to marketing support. In an integrated exercise students work on marketing-oriented business cases using innovative instruments like data mining or case based reasoning.
Lernziele und Kompetenzen:
The students
can describe important business intelligence concepts and independently apply them to new problem areas in companies. evaluate the characteristics of different business intelligence methods and are able to independently select the proper method for use cases in Customer Relationship Management. discuss problem-solving approaches in groups and present their work results.
Verwendbarkeit des Moduls / Einpassung in den Musterstudienplan:
- Informatik (Master of Science)
(Po-Vers. 2010 | TechFak | Informatik (Master of Science) | Nebenfach | Nebenfach Betriebswirtschaftslehre | Wahlbereich | E-Business intelligence and relationships)
Dieses Modul ist daneben auch in den Studienfächern "International Information Systems (IIS) (Master of Science)", "Wirtschaftsingenieurwesen (Master of Science)" verwendbar. Details
Studien-/Prüfungsleistungen:
E-Business Intelligence and Relationships (written examination) (Prüfungsnummer: 70412)(englischer Titel: E-Business Intelligence and Relationships (written examination))
- Prüfungsleistung, Klausur, Dauer (in Minuten): 60, benotet
- Anteil an der Berechnung der Modulnote: 50.0 %
- Erstablegung: SS 2017, 1. Wdh.: WS 2017/2018
| 1. Prüfer: | Freimut Bodendorf |
- Termin: 27.07.2017, 17:00 Uhr, Ort: H4
Termin: 15.12.2017, 08:30 Uhr, Ort: H5
E-Business Intelligence and Relationships (written assignment) (Prüfungsnummer: 70413)(englischer Titel: E-Business Intelligence and Relationships (written assignment))
- Prüfungsleistung, Hausarbeit, benotet
- Anteil an der Berechnung der Modulnote: 50.0 %
- Erstablegung: SS 2017, 1. Wdh.: WS 2017/2018
| 1. Prüfer: | Freimut Bodendorf |
- Termin: 03.08.2017
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UnivIS ist ein Produkt der Config eG, Buckenhof |
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