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Vorlesungsverzeichnis >> Philosophische Fakultät und Fachbereich Theologie (Phil) >>

  Between Public Diplomacy and Propaganda: Culture, Cultural Diplomacy and Communication in International Relations (IB 6)

Dozent/in
Dipl.-Pol. Alexander Niedermeier

Angaben
Proseminar
2 SWS, Anwesenheitspflicht, ECTS-Studium, ECTS-Credits: 4
Bachelor, Sprache Englisch, Modul Pol 4 / LAGY IV / LARS IV (Anmeldung per E-mail: Alexander.Niedermeier@fau.de)
Zeit und Ort: Di 12:15 - 13:45, KR 2 (außer Di 4.11.2014, Di 11.11.2014, Di 18.11.2014, Di 25.11.2014, Di 9.12.2014, Di 20.1.2015); Einzeltermin am 6.12.2014 8:00 - 13:00, 00.012

Inhalt
International relations represent a power game. Power, however, does not always come the hard way, but can take rather sophisticated forms instead. This is particularly true with respect to diplomacy. While classic diplomacy may yet be regarded as a tool of hard power, specific concepts of diplomacy are associated with the notion of soft power, such as Public Diplomacy. Whereas classic diplomacy is primarily directed at governments and their representatives, Public Diplomacy does address the citizens of foreign nations. This communicative process between the government of one nation and the citizens of another may indeed create an understanding for the ideas and ideals of one’s own country and culture abroad, at the same time, however, it may serve as an instrument to influence another country’s population in a political way in order to make it supportive to one’s own interests and values, possibly against the actual interests of the population concerned. Thus Public Diplomacy oscillates between the creation of understanding among peoples and interest driven propaganda.
In this seminar, we are particularly interested in Cultural Diplomacy, a subtype of Public Diplomacy and a specific expression of soft power. Cultural activities may demonstrate to foreign audiences every aspect of culture, including wealth, scientific and technological advances, competitiveness in everything from sports and industry to military power, as well as a nation's overall confidence, and attract foreigners to it. Cultural diplomacy, which is more focused on the longer term and less on specific policy matters, attempts to manage the international environment by utilizing these sources and achievements. Its effort therefore is to build up influence and broad support for economic and political goals on a long term basis, for example by the technique of Nation Branding. While Cultural Diplomacy is a government activity, the private sector and even the citizens themselves have a very real role to play because the government does not create culture, and thus can only attempt to make a culture known and define the impact that this organic growth will have on national policies.
Starting by looking at various conceptions of power, the history, tasks, types and current settings of diplomacy, and theoretical as well as practical issues of communications in international relations, we then address the issue of culture and how cultural issues and international politics interact. We will for example inquire the function of political architecture such as embassy design, but also the role of political foundations (e.g. HSS, KAS, FES) and their international activities, or cultural institutes (e.g. Goethe/InterNationes, Confucius, Institut Français). Another focus will be on international sports as an instrument of cultural diplomacy with a focus not only on the Olympics or international tournaments such as the FIFA soccer World Cup, but also on developments beyond mega sports events such as Ping-Pong-Diplomacy. But also building and performing arts as instruments of international affairs will be analyzed, just as the role of nation branding for economic and touristic purposes. A particular focus of the analyses will be on the political function, the connection to national interests, and the respective historical contexts in which the various measures are taken.
The seminar requires interest in a whole variety of cultural issues, openness towards interdisciplinary thinking, as well as the determination to deal intensively with international affairs from a broad perspective. In addition to your active participation in the seminar activities, a major focus will be on developing a question-led research paper based on a scientific research design. Dependent on the seminar size, group work or individual research will be preferred methods.

Empfohlene Literatur
Some interesting introductory readings on the seminar topic:
Bejesky, Robert (2012): Public Diplomacy or Propaganda? Targeted Messages and Tardy Corrections to Unverified Reporting. In: Capital University Law Review 40, S. 967-1052.
Blankley, Tony et al. (2008): Reforming U.S. Public Diplomacy for the 21st Century. In: Backgrounder 2211, S. 1-14.
Finn, Helena K. (2006): The Case for Cultural Diplomacy: Engaging Foreign Audiences. In: Foreign Affairs 82: 6, S. 15-20.
Laos, Nicolas (2011): Foundations of Cultural Diplomacy. New York. Algora Publishing.
Nisbett, Melissa (2013) New perspectives on instrumentalism: an empirical study of cultural diplomacy, in: International Journal of Cultural Policy, 19:5, 557-575.
Osey, Collins et al. (2010): Re-Branding Africa. In: MIP 29:3, S. 284-304.
Pigman, Geoffrey A. (2012): Public diplomacy, place branding and investment promotion in ambiguous sovereignty situations: The Cook Islands as a best practice case. In: Place Branding and Public Diplomacy 8: 1, S. 17–29.
Riordan, Jim (1988):The Role of Sport in Soviet Foreign Policy. In: International Journal 43: 4 (Sport in World Politics, S. 569-595.
Statler, Cathryn C. (2012): The Sound of Musical Diplomacy. In: Diplomatic History 36:1, S. 71-75.

ECTS-Informationen:
Credits: 4

Zusätzliche Informationen
Maximale Teilnehmerzahl: 20
Für diese Lehrveranstaltung ist eine Anmeldung erforderlich.
Die Anmeldung erfolgt über: persönlich beim Dozenten

Institution: Institut für Politische Wissenschaft
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